Summary

In Episode 3 of the MSMR Podcast, the hosts discuss the evolution and importance of reputation management in the restaurant industry with Shereen Qumsieh, CEO of Akira -- a next-generation, AI-powered reputation management solution that is helping restaurants of all sizes master their reputation.

Highlights

• Reputation management is crucial for a restaurant’s past, present, and future.
• Google and Yelp dominate online reviews, making them key platforms for reputation.
• Ghosting customers by not responding to reviews harms brand perception.
• AI enhances the analysis of reviews and sentiment, streamlining reputation management.
• Accurate business listings across platforms build customer trust.
• Responding to both positive and negative reviews is essential for brand storytelling.